Danny Donko / Premium
Fitness & Movement
2020
Art Direction
Rebranding
Print Design
Web Design
Logo Animation
Photography
Interior Design
Client
Client
Year
Service
Many consider the term “fitness” to be a restrictive dogma that has led its followers away from the actual purpose of owning a healthy and functional body towards lesser goals. Danny Donko sees fitness as a way to reach the attention of a large part of today’s urbanised people, who are aware that they need to devote a good part of their time towards maintaining physical health – through fitness training – and through this introduce them to its true fundamentals and further holistic movement culture.