a laser-cut logo on a white door with natural light creating soft shadows, brand identity for a premium fitness boutique studio by creative studio donko

Danny Donko / Premium
Fitness & Movement

2020

Art Direction
Rebranding
Print Design
Web Design
Logo Animation
Photography
Interior Design

Client
Client

Year

Service

Many consider the term “fitness” to be a restrictive dogma that has led its followers away from the actual purpose of owning a healthy and functional body towards lesser goals. Danny Donko sees fitness as a way to reach the attention of a large part of today’s urbanised people, who are aware that they need to devote a good part of their time towards maintaining physical health – through fitness training – and through this introduce them to its true fundamentals and further holistic movement culture.

interior shot of entrance of premium fitness boutique studio Danny Donko
shot of entrance door showcasing the laser-cut logo of premium fitness boutique studio Danny Donko
brand guidelines for premium fitness boutique studio Danny Donko, brand identity by creative studio donko
interior design of premium fitness boutique studio Danny Donko showing a detailed shot of the wooden wall shelves with various fitness gadgets
detailed shot of embossed business cards for premium fitness boutique studio Danny Donko
stationery design premium fitness boutique studio Danny Donko showcasing business card designs and three flyer variations, brand identity by creative studio donko
interior design of premium fitness boutique studio Danny Donko blending Japanese and Scandinavian design, interior branding by studio donko
close-up of wooden parallettes for premium fitness boutique studio Danny Donko and designed by Danny Donko
webdesign for premium fitness boutique studio Danny Donko
portrait shot of trainer and founder Danny Donko, a man sitting on a wooden walkway next to a sandy beach in front of a tropical landscape
interior photo of premium fitness boutique studio Danny Donko showing a wooden wall, black kettle bells, two pairs of rings hanging from the ceiling, an olympic weightlifting bar with various weights and a laser-cut logo made out of wood on the wall
logo animation for premium fitness boutique studio Danny Donko, animated logo in front of a close-up of a wooden wall